Consumption dynamics of bullfrog (Lithobathes catesbeianus) in three segments of the Mexican population

Abstract

Market dynamics and consumption of bullfrog are studied through social network users, stratified non-probability sampling was carried out, for convenience, 22 states of the Mexican Republic, 4 geographical zones of the country, it was directed at segments of the population classified as socioeconomic strata A / B, C + C, target population N = 33,840,657 n = 385 respondents, reliability 95 %, standard error 5 %, a semi-structured questionnaire was applied on the Google Forms platform (2019) using Facebook and WhatsApp social networks. 25.7 % of respondents are between 20 and 30 years old, 29.6 % between 31 and 40 years old, 26.5 % between 41 and 50 years old, 6.9% between 51 and 60 years of age. age and only 4.4 % are over 60 years old, only 14% were unaware that the frog is edible, 58.1 % would accept tasting frog meat, 16 % would not accept, 39.5 % would like to find meat from frog in commercial establishments. The most important characteristic is quality and packaging (29.2 %), including cooking recipes (27.1 %), nutritional information (16.9 %), price (14.1 %), the potential of social networks for the realization of these is demonstrated studies.

http://dx.doi.org/10.37114/abaagrof/2020.11 

e2020-13